How Much Does Google Ads Cost Per Month: Everything You Need to Know!

Martin Roberts

May 9, 20235 min read

Are you considering running a Google Ads campaign, and are you wondering how much does google ads cost per month?

In this blog post, we'll provide you with a guide on how much you can expect to pay for Google Ads each month.

We will cover factors that impact costs and tips for optimising your budget. So, let's dive in and discover how much Google Ads will cost you per month.

How Much Does Google Ads Cost Per Month?

Google Ads charges its users on a pay-per-click (PPC) basis rather than monthly. You only pay when someone clicks on your ad and visits your website. The amount you pay per click is based on a few factors: keyword competition, ad quality, and landing page relevance.

You decide the monthly cost by setting a budget, e.g., If you select a daily budget of £20, you won't pay more than £620 per month for your campaign unless you pay someone to manage your ads.

Google Ads campaign requires ongoing investment and management. To ensure that your campaigns are delivering the best possible return on investment...

You will need to review and adjust your bids and ad copy regularly.

How much should I spend on Google Ads per month?

If you want to start advertising on Google Ads, you might wonder how much you should spend. The answer is that it depends on many factors, including your business goals, industry, competition, and target audience.

One of the first things you'll need to do is set your advertising budget. This sets the amount you will spend on your Google Ads campaigns per day or month. To determine your budget, consider your marketing goals and how much you're willing to invest to achieve those goals.

Another factor to consider is the cost-per-click (CPC) of the keywords you're targeting. You'll pay this amount each time someone clicks on your ad. CPCs can vary depending on the competition for the keywords you're targeting. It's essential to do your research and set realistic expectations.

There is no one-size-fits-all answer to how much you should spend on Google Ads per month. It's important to take a strategic approach and consider all the factors in your situation. By doing so, you can create a Google Ads campaign that is tailored to your business goals and budget.

Google Ads Cost Calculator

Are you interested in advertising on Google but unsure how much it might cost you? Worry no more! Google Ads offers a tool to calculate your costs before launching a campaign. This tool is called the Google Ads Cost Calculator.

The Google Ads Cost Calculator considers your daily budget, cost per click, targeting options, and industry. You can get an estimated cost per click and total campaign cost by inputting these details into the calculator.

Before using the calculator, you need to clearly understand your goals, target audience, and the keywords you want to target. Once you have this information, head over to the Google Ads website and input the relevant details into the calculator.

Keep in mind that the calculator only provides estimates. The actual costs vary depending on the competitiveness of your industry and the bidding strategy you choose. However, it's a helpful tool that can give you an idea of how much you might need to spend on your Google Ads campaign.

Give the Google Ads Cost Calculator a try today and start planning your Google Ads campaign!

How much does Google Ads cost per click in UK?

If you're based in the UK and looking to use Google Ads to promote your business, it's important to understand how much it might cost you.

The average cost per click (CPC) on Google's Search Network is between £1 and £2, and the average CPC on the Google Display Network falls below £1. Some competitive keywords in industries like law and insurance can cost £50 or more per click.

Large retailers invest up to £50 million yearly into their Google paid search campaigns. Small to medium-sized businesses typically spend anywhere between £1,000 to £10,000 per month.

Here are some factors that can affect the cost of Google Ads in the UK:

Competition: If you're in a highly competitive industry, such as finance or law, your chosen keywords' cost per click (CPC) will likely be higher.

Quality score: Google uses a quality score system to determine the relevance and quality of your ads and landing pages. The higher your quality score, the lower your CPC.

Ad placement: The position of your ad on the search results page can also affect the cost. Ads at the top of the page tend to have a higher CPC than those at the bottom.

To get a more accurate estimate of how much Google Ads might cost you per month, you can use the Google Ads cost calculator. This tool allows you to input your daily budget, industry, location, and other factors to estimate how much you can expect to pay for your ads.

Google Advertising Cost for Small Business

Google Ads is a powerful platform for businesses of all sizes to reach potential customers and drive sales. Small businesses can also use this platform to advertise their products or services. However, one of the biggest concerns for small business owners is how much it will cost to advertise on Google Ads.

How much does Google Ads cost per click in UK

The bidding system determines the cost of advertising on Google Ads. This means that advertisers bid on keywords relevant to their products or services. The competition for those keywords determines the cost per click (CPC). The more competitive a keyword is, the higher the CPC will be. Small businesses with limited budgets can choose less competitive keywords to decrease costs.

The cost of advertising on Google Ads is also affected by the quality score of your ads. Quality score is a metric that Google uses to evaluate the relevance and quality of your ads and landing pages. Higher quality scores can lower your CPC and improve the visibility of your ads.

Small businesses can control their advertising costs by setting a daily campaign budget. This allows them to limit their spending and prevent overspending. Businesses can use advanced targeting options to target specific demographics or geographic locations.

If you're starting out with Google Ads and have a limited budget, your spending must be strategic. Here are some tips for keeping your costs low:

Set a budget

Before you begin advertising, decide how much you're willing to spend each month. This will help you stay within your means and avoid overspending.

Use keywords carefully

Keyword selection is crucial when it comes to Google Ads. Choose highly relevant keywords for your business and have a low cost-per-click (CPC).

Use google ads scheduling

By scheduling your ads to run during certain times of the day, you can save money by avoiding times when your target audience is less likely to be online.

Use ad extensions in search ads

Ad extensions help you provide more information about your business in your ad. This can increase click-through rates and conversions.

How much do Google Ads cost in my industry?

You can use Google's Keyword Planner tool to determine how much Google Ads costs in your industry. This tool allows you to enter your industry and the keywords you want to target, and it will estimate the cost per click (CPC) for those keywords.

It's worth noting that the cost of Google Ads can fluctuate. For example, the cost per click may increase during peak periods when there is high demand for specific keywords. Also, if there are a lot of advertisers targeting the same keywords, the cost per click may be higher.

Remember, Google Ads is not a one-size-fits-all solution. It requires a tailored approach and ongoing optimization to achieve the desired results. If you follow the tips and guidelines shared in this post, you can create Google Ad campaigns with realistic expectations.

If you are new to Google Ads or have limited experience, consider seeking help from a professional agency or consultant. They can provide valuable insights and help you navigate the complex world of Google Ads while ensuring you get the most out of your budget.