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  • Writer's pictureMartin Roberts

How to advertise my business on Google (every detail you need for success)

Do you need help driving traffic to your website? Have you been thinking to yourself, I need to advertise my business on Google but I don't know where to start. If so, advertising on Google could be the solution you need.

Google Ads is a powerful platform that can help reach people actively searching for your products or services.

In this blog post, we'll explore the benefits of advertising on Google and provide tips and strategies to help you get started.

How do I advertise my business on Google? - Overview

To get started with Google Ads, you must create an account and set up your first campaign. The first step is to choose your campaign type, which can be search, display, shopping, video, or app ads.

advertise my business on google

Next, you'll need to choose keywords related to your business. Then select the location and other demographics of your target audience. You'll also need to set a daily budget for your campaign, the maximum amount you're willing to spend each day.

Once you've set up your campaign, you'll need to create your ad. Your ad should be eye-catching and relevant to your target audience. You'll need to write a headline and a description and include a URL for your landing page.

To get the most out of your Google Ads campaign, monitoring and optimising it continuously is important. You can use tools like Google Analytics to track the performance of your ads and make adjustments as needed.

With the right strategy and execution, you can grow your business and increase your revenue with Google Ads.

Why should I use paid Google ads?

Here are some reasons why you should consider using paid Google ads:


Unlike traditional advertising methods, paid Google ads allow you to set your budget and only pay when someone clicks on your ad. This means that you can control your advertising costs and get more value for your money.

Measurable results

With paid Google ads, you can track your ad performance and see how many people clicked on your ad. You can also see how many conversions you received and your return on investment (ROI). This information can help you make data-driven decisions about your advertising strategy.

Increased brand awareness

Even if people don't click on your ads, they still see your brand name and message. This can help increase brand awareness and recognition, which can lead to more conversions down the line.

Google ads can be a powerful tool for businesses looking to get more customers.

How advertising on Google works?

Businesses can display ads on Google's search engine and advertising network. Here's how advertising on Google works:

Choose your advertising goals

The first step in advertising on Google is to decide what you want to achieve. Do you want to increase website traffic, generate leads, or increase sales?

Create your ad

Once you've decided on your goals, it's time to create your ad. You'll need to choose the ad format (text, image, or video) and write ad copy encouraging people to click on your ad.

Choose your keywords

Next, you'll need to choose the keywords you want to target. These are the words and phrases people are searching for on Google that are relevant to your business.

Set your budget

You can set a daily budget for your ad campaign and only pay when someone clicks on your ad.

Launch your ad

After you've set up your ad campaign, it's time to launch your ad. Your ad will appear on Google's search engine and advertising network.

Monitor and optimise your ad

Once your ad is up and running, monitoring its performance and making changes as needed is important. You can adjust your ad targeting, change your ad copy, or increase your budget for better results.

The Google Ads auction

If you're planning to advertise on Google, it's essential to understand how the Google Ads auction works. Google Ads is an auction-based advertising system, which means advertisers bid on the keywords they want their ads to appear for. But it's not just about bidding the highest amount; Google also considers other factors to determine which ad will appear on top.

When a user enters a search query, Google's algorithm goes through a process to determine which ads will appear in the search results. The auction process takes into account certain factors:

  • The relevance of the keywords to the ad and landing page

  • The ad's quality score

  • The maximum bid amount.

Google uses a quality score metric to determine the relevance and quality of your ad and landing page. A higher quality score can improve your ad's position in the auction and lower your cost per click.

The maximum bid amount is the maximum you're willing to pay for a click on your ad. But even if you have the highest bid, it doesn't guarantee that your ad will appear in the top position. Google considers the maximum bid amount and quality score to determine the ad's ad rank.

The ad rank is the position of your ad on the search results page. It's determined by multiplying your maximum bid amount with your quality score. The ad with the highest ad rank gets the top position in the search results, followed by the second-highest ad, and so on.

The Google Ads auction is a complex system that considers various factors to determine the position of your ad on the search results page. Understanding how the auction works and optimising your ad's quality score can help you get a higher ad rank and lower your cost per click.

Types of Google Advertising Campaigns

Google Ads offers a variety of advertising campaign types that cater to different business goals and target audiences.

Here are some of the most common types of Google advertising campaigns:

Search Ads

These are the most common type of Google Ads campaigns. They appear on the search engine results page (SERP) when users search for specific keywords related to the product or service.

Display Ads

These campaigns display visual ads such as banners, images, and videos across the Google Display Network (GDN). The Display Network is a vast network of websites and mobile apps that partner with Google to show ads.

Video Ads

Video ads appear on YouTube and other Google partner sites. They can be skippable or non-skippable, and their placement is based on the targeting options you select.

Shopping Ads

These ads showcase your products on the Google Shopping tab and appear in the Google search results when a user searches for a specific product.

App Ads

These campaigns promote your mobile app across various Google platforms. This includes the Google Play Store, Google Search, and YouTube.

Local Ads

These ads target users searching for a product or service within a specific geographical area. They appear on Google Maps and the Google search results page.

Each campaign type has unique features, targeting options, and ad formats. It's important to understand your business objectives and the type of campaign that aligns with your goals to get the most out of Google Ads.

How to advertise on Google for free with a business profile

Creating a Business Profile is quick, easy, and completely free. All you need to do is sign up for Google My Business and provide basic information about your business.

how to advertise on google for free

Here are some reasons why you should create a Business Profile:

Improve your online visibility

Creating a Business Profile makes it easier for customers to find you online.

The profile will appear when someone searches for your business or related keywords. The profile includes important information about your business:

  • Address

  • Phone number

  • Website

  • Opening Hours

  • Customer Reviews

Improved customer engagement

Google My Business provides businesses with an easy way to engage with customers. You can respond to reviews, answer customer questions, and post updates to keep your customers informed.

Showcase your business

Your Business Profile is like a digital storefront. It lets you showcase your products or services, share photos, and provide a virtual business tour. This can help potential customers better understand what you offer and why they should choose you over your competitors.

Google My Business is a must-have for any business that wants to have a strong online presence. Having a profile can also help boost your search rankings.


Advertising your business on Google is an effective way to attract more customers and grow your business.

It's important to remember that advertising on Google requires a budget and ongoing optimisation to ensure the best results. It's also important to consider the competition and to continually test and adjust your campaigns to stay ahead.

Don't forget to leverage the power of a free Google My Business profile. This will complement your paid advertising efforts and increase your local visibility. Ready to put your business on the map? Contact us to discuss your goals and explore how we can help you drive more sales with Google Maps.

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