top of page
  • Writer's pictureMartin Roberts

How to advertise your business on Google Maps [Google Maps Ads Tutorial]

Google Maps is more than just a handy tool for finding directions to a new restaurant or getting the quickest route to your destination...

google maps ads tutorial

It's also a platform for businesses to showcase their products and services. The following statistics reveal why advertising on Google Maps is a big deal:

  • Google Maps has over 1 billion users.

  • 84% of consumers perform local searches.

  • Almost 90% of all global sales take place in physical stores.

  • One-third of mobile searches relate to location.

  • Location-based searches grew 50% faster than mobile searches in 2021.

  • Google searches guide users to 1.5 billion destinations on Google Maps every year.

  • 75% of users who conduct local searches on their smartphones visit the business within a day, with 28% of those searches resulting in a purchase.

It's clear that if you have a physical location, it's essential to make it easy for potential customers to find you on Google Maps. Consider advertising on Google Maps to use this powerful platform and reach your target audience.

In this blog post, we will explore what Google Maps ads are, how they work, and how businesses can leverage them to drive more foot traffic and sales. We will also provide tips and best practices for creating effective Google Maps ads to grow your business.

What are Google Maps ads?

Google Maps Ads are adverts that appear as location-based pins on the map or as sponsored listings in the search results. They can be distinguished from organic search results by the small "Ad" label that appears next to them. When users click these ads, they are directed to the advertiser's website or a landing page designed for the ad campaign.

Google Maps ads help businesses reach people searching for similar products or services in their area. This makes the ads highly relevant and increases the chances of conversion.

Benefits of advertising on Google Maps

Google Maps has become an essential part of our daily lives. It helps us find our way through unknown routes and find nearby businesses.

Here are some of the benefits of advertising on Google Maps:

Brand Awareness

Google Maps ads can help businesses improve brand awareness by reaching customers who may not have heard of them before.

Generate More Calls

Local search ads can help you get more phone calls from potential customers. These ads often come with a "call" button, which, when clicked, dials the phone number associated with the featured business location. This feature makes it easier for people who are interested in your business to reach out and contact you directly by phone.

Cost-effective Advertising

Advertising on Google Maps is a cost-effective way for businesses to reach their target audience. With Google Maps ads, businesses can set a budget and only pay when users click on their ad.

Increased Foot Traffic

For businesses with physical locations, Google Maps ads can help increase foot traffic to their stores.

store foot traffic

Google Maps ads are an effective way for businesses to drive foot traffic to their physical locations. These ads appear on Google Maps and show users information about nearby businesses that match their search query. This means businesses can reach potential customers nearby and are more likely to visit their stores.

How to advertise on Google Maps?

Here's a step-by-step guide on how to advertise on Google Maps:

Create a Google Ads account

If you already have one, you can skip this step. Otherwise, sign up for a Google Ads account and follow the instructions to set it up.

Create a new campaign

Once you've set up your account, click the "+Campaign" button to create a new one.

Choose your campaign type

You'll have several options to choose from, including "Search Network," "Display Network," "Shopping," and "Video." For advertising on Google Maps, select "Local Campaigns."

Set your campaign goal

Local Campaigns allow you to choose between three different goals: "Get more store visits," "Get more calls," or "Get more directions." Select the one that best fits your business needs.

Select your location and radius

You can choose to show your ads to people who are near your business location or to people who are searching for products or services in your area.

Set your budget and bidding strategy

You can choose between two bidding strategies: "Maximise clicks" or "Target ROAS" (return on ad spend). Set your budget and bidding strategy according to your business goals.

Create your ad

Local Campaigns have pre-built ad formats that allow you to highlight your business information. This includes your business name, address, phone number, and directions.

Launch your campaign

Review your campaign settings and ad, and click "Launch campaign" to start advertising on Google Maps.

By following these steps, you can start advertising your business on Google Maps and reach potential customers in your local area.

Examples of Ads on Google Maps

Promoted Pins

Promoted pins are the most common type of Google Maps ads. They appear on the map, and their location is highlighted in purple. Promoted pins can include a business's name, logo, and location, making it easy for potential customers to find them.

In-Store Promotions

In addition to a promoted pin, businesses advertising on Google Maps can showcase their ongoing promotions directly on their ad e.g. buy-one-get-one-free deals.

Google Maps Coupons

Google Maps coupons are another way for businesses to attract potential customers. They can offer discounts or other incentives to users who visit a business's location.

Local Search Ads

Local search ads appear at the top of the Google Maps search results. They can include a business's name, location, and contact information. When a user clicks on a local search ad, they're taken to the business's website or Google My Business listing.


Google Maps ads can be a highly effective way to reach potential customers and drive foot traffic to your business.

Whether you're a small local business or a large corporation, advertising on Google Maps can help you reach your business goals.

So what are you waiting for? Start exploring the power of Google Maps ads today!

Looking for help with your Google Maps ads? Our team of experts is here to help you drive foot traffic and increase sales. Contact us today to learn more about our services and how we can help you maximise your advertising budget.

9 views0 comments


bottom of page