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  • Writer's pictureAndy Harvey

Tips to Choose the Perfect Google Shopping Ads Agency for Your Business!


If you're running an online store, you will know how critical it is to have your products seen by potential customers.


Google Shopping Ads is one way to increase visibility and drive traffic to your website. These ads appear at the top of search results when someone searches for a product, making them an effective way to reach interested buyers.


Yet, managing a Google Shopping Ads campaign can be a complex and time-consuming task, which is why many businesses turn to a Google Shopping Ads agency for help.


In this blog post, we'll explore the benefits of working with a Google Shopping Ads agency and how it can help you take your online store to the next level. We will also answer some of the common questions about Google Shopping Ads.



Google shopping ads graphic



Choosing The Right Google Shopping Ads Agency


If you're running an e-commerce business, you'll know that advertising your products is essential for attracting customers and increasing sales.

One popular way to do this is through Google Shopping ads. Yet, managing a Google Shopping campaign can be challenging and time-consuming, especially if you need more knowledge and expertise. This is where a Google Shopping Ads Agency comes in.


A Google Shopping Ads Agency is a professional service that specialises in managing Google Shopping campaigns for businesses. These agencies have experts who know the 'ins and outs' of Google Shopping ads and can create and optimise campaigns to maximise the return on investment (ROI).


Working with a Google Shopping Ads Agency can be beneficial for your business. These agencies have access to powerful tools and techniques that can help your ads reach a wider audience and generate more clicks and conversions.


Another advantage of working with a Google Shopping Ads Agency is that it frees up your time and resources.

A professional agency can save you money in the long run by minimising wasteful spending on ineffective ads. When choosing a Google Shopping Ads Agency, looking for a reputable and experienced company is essential.

Consider factors such as their track record, client testimonials, and pricing. A good agency should be transparent about its services and fees.


Don't go for the cheapest option


While price is important, it's not the only factor you should consider when choosing a Google Shopping Ads agency. A cheaper agency may not provide the same level of service or expertise as a more expensive agency. Remember, investing in a good agency can save you money in the long run by delivering better results.


Look for an agency that has the expertise, experience, and communication skills to help you achieve your business goals.

With the right agency by your side, you can take your Google Shopping Ads campaigns to the next level and grow your business online.


Do Google Shopping Ads Work?


Google Shopping ads have proven to be an effective way of driving traffic and sales to eCommerce websites.

The ads appear at the top of Google search results, showing product images, prices, and the name of the retailer.


A benefit of Google Shopping ads is their visual nature. The ads show product images, making them more engaging and likely to capture a user's attention.

This visual element can also help to build brand awareness, as users are exposed to the retailer's logo and products. Yet, it's worth noting that not all Google Shopping campaigns are successful.


It's important to set up the campaigns correctly, ensure that the product data is accurate and up to date, and track and optimise the campaigns to ensure they are delivering a return on investment.

Google Shopping ads can drive excellent traffic and sales to eCommerce websites. They offer targeted advertising and visual appeal, making them a valuable tool for retailers looking to increase their online visibility and reach potential customers.


Google Shopping Ads Shopify


If you have an online store on the Shopify platform, you might be interested in using Google Shopping Ads to increase your sales and reach a larger audience. Google Shopping Ads are a great way to showcase your products on Google's search results pages and get more clicks and sales.

To use Google Shopping Ads on Shopify, you need to set up a Google Merchant Centre account and create a product feed. The product feed contains all the information about your products, such as the title, description, image, and price.

shopify logo


You can create a product feed, but it's much easier to use an app that automates the process, such as the Google Shopping app by Shopify.

Once you have set up your Google Merchant Centre account and created your product feed, you are now ready to create your Google Shopping Ads campaigns.

Google Ads is Google's advertising platform, and it allows you to create and manage your ads, set your budget, and track your results. When setting up your Google Shopping Ads campaigns, you will need to choose your bidding strategy, which determines how much you are willing to pay for each click on your ads. You can choose to pay per click (CPC) or set a target return on ad spend (ROAS).


One of the advantages of using Google Shopping Ads on Shopify is that you can use the app to create and manage your campaigns from your Shopify dashboard. This makes it easy to track your sales and adjust your campaigns based on your performance. Using Google Shopping Ads on Shopify can be a powerful way to increase your online sales and reach a larger audience.


How Do Google Shopping Ads Work?


Google Shopping ads are a type of advertising format that displays product information and images in the search engine results pages (SERP). These ads are targeted toward users who are actively searching for products and are designed to help e-commerce businesses drive more traffic to their online stores and increase sales.


Here's an overview of how it works


Merchant Centre:


First, you need to create a product feed that includes all the necessary information about your products, such as titles, descriptions, images, prices, and availability.

This feed is then uploaded to the Google Merchant Centre, which is where Google retrieves your product data.


AdWords account:


Once your product feed is set up in the Merchant Centre, you can create a Google AdWords account and link it to your Merchant Centre account. This is where you'll create your Shopping campaigns and manage your ad spend.


Campaign setup:


In your AdWords account, you'll need to create a new Shopping campaign and set your campaign objectives, such as targeting, budget, and bid strategy.


Ad creation:


When creating your Shopping ads, Google pulls product information from your Merchant Centre product feed, such as product titles, images, and pricing. You can customise your ads by creating promotional messaging and ad extensions.


Targeting:

You can choose which products to advertise based on various targeting options, such as product category, brand, price, and more. Google also allows you to target specific audiences and locations.


Bidding:


Finally, you'll need to set your bids for your Shopping ads. Unlike traditional search ads, where you bid on keywords, in Shopping ads, you bid on products. Google uses a combination of your bid and product data to determine when and where your ads show.

Google Shopping ads provide an effective way to reach potential customers who are searching for products online.

By setting up a product feed, linking it to your AdWords account, and creating a Shopping campaign, you can start driving traffic to your online store.


How much do Google Shopping ads cost?


Google Shopping ads are a great way to drive traffic and increase sales for your e-commerce business.

But before jumping into using them, it's important to understand how much they cost. In this article, we'll break down the costs associated with Google Shopping ads and how you can make the most of your budget.


There are a few factors that determine the cost of your Google Shopping ads. The first is your bid amount. This is the amount you're willing to pay for a click on your ad.

The higher your bid, the more likely your ad will appear in a higher position on the search results page.


Another factor that impacts cost is the competition in your industry. If many businesses are competing for the same ad placements, the cost per click may be higher. So, if there's less competition, you may be able to secure ad placements at a lower cost.

One way to control costs is to set a daily budget for your Google Shopping ads. This ensures that you don't overspend on advertising and can manage your expenses.


You can adjust your budget based on the performance of your ads and the ROI of your campaigns. It's also important to consider the value of the traffic you're driving to your site. While Google Shopping ads require an investment, the potential increase in sales and revenue can more than make up for the cost.


With effective targeting and ad placement, you can attract high-quality traffic that is more likely to convert into paying customers. The cost of Google Shopping ads varies based on bid amount, competition, and daily budget. By managing your expenses and targeting the right audience, you can make the most of your ad spend and see a significant return on investment.


Why choose North Wales Digital to run your ads?


We offer the complete package, from setting up and optimising campaigns to providing regular reporting and analysis to help businesses have the best chance of success with Google Shopping Ads.

By outsourcing the technical and strategic aspects of campaign management to us, you can focus on what you do best – delivering quality products and services to your customers.


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Don’t Just take our word for it. Have a read of our testimonials and case studies below.


Google Shopping Ads Case Study

In this article, we'll explore a case study of a company that used Google Shopping Ads to boost its revenue and reach more customers.


Google Shopping Ads have become a popular advertising tool for businesses looking to increase their online visibility and drive sales.

One company that benefited from this was able to boost its revenue and reach more customers with the help of North Wales Digital.


The company, a UK-based scaffolding supplier – Scaffolding Direct, was struggling to gain traction in the competitive online marketplace.


North Wales Digital created a tailored Google Shopping Ads campaign for the company, which focused on specific targeting and optimising product listings.

Since implementing Google Shopping Ads, Scaffolding Direct has seen a significant increase in both traffic and sales.

The company has been able to target a specific audience and reach potential customers who are actively searching for scaffolding products.

scaffolding direct logo

Additionally, the cost-per-click for Google Shopping Ads has been lower than the company's previous online advertising methods, resulting in a more cost-effective approach to advertising.

Since switching to Google Shopping Ads, Scaffolding Direct has experienced significant success. The company has been able to expand its reach, boost sales, and save money on advertising expenses.


The campaign resulted in a remarkable 1500% ROAS. This impressive return on investment is a testament to the effectiveness of our advertising strategy and the hard work of our team.


We are delighted with this success and look forward to building on it in future campaigns. Google Shopping Ads can be effective when utilised correctly.


If you're struggling to gain traction in the online marketplace, consider implementing a Google Shopping Ads campaign.

It's a tailored approach that can help you reach the right audience and increase your sales.


Get in touch.


Ready to take your business to the next level with Google Shopping Ads?


Get in touch with North Wales Digital today to learn more about our ad management services and start driving more sales for your business.

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