Are you struggling to drive traffic and conversions to your website? Tired of waiting for SEO to kick in? If so, it may be time to consider pay-per-click (PPC) advertising.
At North Wales Digital, we offer results-driven PPC packages that can help transform your business.
Keep reading to learn more about our PPC packages and how they can benefit your business.
What is better, SEO or PPC?
Both methods have advantages and disadvantages. You have to determine which is better for your business.
SEO is the process of optimising your website and its content to appear higher in organic search engine results. This is done using relevant keywords, creating high-quality content, and building quality backlinks. SEO is a long-term strategy that can take several months or even years to see significant results.
PPC is a form of online advertising where you pay for every click on your ad. This can provide immediate results, as your ads will appear at the top of the search engine results pages once your campaign has been activated and approved. This can also be costly, especially if you're targeting highly competitive keywords.
So which one is better? It depends on your business goals, budget, and target audience. SEO is ideal if you're looking for a long-term, sustainable strategy to provide consistent website traffic. If you need immediate results and have the budget to support it, PPC may be a better option.
We offer an SEO consultancy service and PPC packages to help transform your business. Our results-driven PPC packages are designed to help you reach your target audience and drive more conversions. We have PPC packages to fit your business needs and budget.
Our pay per click packages deliver exceptional results for our clients...
But how do we achieve those results?
How we get Results
The first step is to research your target audience, and competitors. The we discuss your business goals moving forward. This will help you decided which PPC packages will be the best choice for you.
To run an effective PPC campaign, it is vital to conduct thorough keyword research...
This involves identifying relevant keywords and phrases your target audience is searching for. Having this information is really important because it helps us create ads that your audience will engage with. That means more people will click on your ads and buy your product or service.
When conducting keyword research for PPC, there are several factors to consider. First, it is important to identify the most relevant keywords to your business and industry.
Keyword Competition and Search Volume
Besides keyword relevance, it is also important to consider the competition for each keyword. Highly competitive keywords may be more expensive to bid on and may not provide a good return on investment. Therefore, focusing on less competitive keywords that are still relevant to your business may be more beneficial.
Keywords with high search volume usually have high competition. but they can also provide a greater potential to drive consistent traffic and conversions.
Keywords with low search volume may be less competitive/expensive but...
They have limited potential for driving traffic and conversions so it's better to have a mix of low and high volume.
Once we have carefully selected the right keywords we will then create ad groups.
What are Ad Groups?
Ad groups are a fundamental aspect of a successful pay-per-click (PPC) advertising campaign. They are a collection of related ads that target specific keywords or themes. Ad groups enable you to create targeted ads that are relevant to the user's search query. This helps improve the overall performance of your PPC campaign.
Each ad group contains a set of closely related keywords, and the ads within the group should reflect these keywords...
For example, if you're advertising shoes, you might create separate ad groups for different types of shoes, such as running shoes or high heels. Each ad group would have its own set of keywords and ads that are specifically designed to target users searching for that particular type of shoe.
We ensure your ad copy is compelling, relevant, and tailored to the specific audience.
What is Ad Copy?
Ad copy is the text that appears in your PPC (pay-per-click) ads. It's the message you want to convey to your target audience in a concise and compelling way. Effective ad copy grabs the attention of potential customers and encourages them to take action. Whether that's clicking through to your website, filling out a form, or making a purchase.
We use various ad formats, including text ads, display ads, and shopping ads, to increase your chances of reaching your target audience. We optimise your campaigns regularly, ensuring they perform well and return a positive return on investment.
Tracking and Performance
Our team will monitor your campaigns to track performance and identify areas for improvement. They will provide regular reports to show the progress of your campaigns. We use these data reports to make decisions about how to optimise your campaigns further.
We also provide ongoing support to our clients to ensure that they reach their business goals.
Our Affordable PPC Packages
Pay-per-click (PPC) advertising is a powerful way to attract potential customers to your website and drive sales. But not all PPC campaigns are created equal. That's why we offer a range of results-driven PPC packages that can transform your business.
Our affordable PPC packages are designed to be flexible, so you can choose the one that best suits your business needs and budget.
Our team of PPC experts will work closely with you to understand your business objectives. They will create a campaign that drives traffic and sales. We'll conduct extensive research to identify the keywords and phrases most likely to generate sales. We'll continually monitor and optimise your campaign to ensure it performs at its best.
We offer a range of PPC packages to suit businesses of all sizes and budgets. Our entry-level package is perfect for small businesses just starting out with PPC advertising. It includes all the essentials you need to get started, including keyword research, ad copy creation, and campaign setup.
Our mid-level package is ideal for businesses looking to expand their PPC advertising efforts. It includes all the features of our entry-level package. The mid-level package has more targeting options, ad extensions, ongoing management, and optimisation.
Our premium package is the way to go for larger businesses that require a more comprehensive PPC solution. It includes all the features of our mid-level package but you will have dedicated account manager.
You'll get a results-driven PPC campaign to achieve your business goals with any package you choose. So why wait? Transform your business today with our results-driven PPC services packages. Get in touch for more information.