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  • Writer's pictureAndy Harvey

What's the value of social media advertising? Is it worth the cost? 

Updated: Jul 20, 2023

Social media advertising spending in the U.K. is projected to reach £94 billion in 2023 and £122.2 billion by 2026, according to Statista.

This is because social media spending accounts for £1 in every £3 spent. The number of social media users is also expected to rise, with nearly 6 billion people predicted to be using social media worldwide by 2027.

It's important to understand the value of social media to boost leads, drive brand authority and generate revenue.

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Who uses social media?

Social media advertising is primarily targeted toward the younger generation, with 84% of marketers targeting Millennials, followed by Gen X at 52% and Gen Z at 22%.

Baby boomers are only targeted by 14% of marketers. Women tend to spend more time on social media platforms, but social media usage decreases with age across all genders according to Digital 2023: Global Overview Report.

Boost engagement on social media

Social media platforms were designed for individuals to connect with each other, but businesses can also benefit from utilising them.

Social media's interactive nature allows for building relationships with followers, improving customer service, and promoting special offers and contests.

By interacting with followers and incorporating feedback, engagement can increase, leading to more followers.

Creating engaging content such as relevant posts, videos, and images can also encourage positive reactions and sharing. Thoughtful planning is necessary to ensure successful social media use for businesses.

Satisfy and respond to your customers

Social media is a crucial aspect of customer experience. It allows for real-time communication with customers, building strong relationships and showing that you care.

According to Gartner, by 2025, 80% of customer service organisations will use messaging apps like WhatsApp and Facebook Messenger instead of native mobile apps for better customer experience.

Proactive customer engagement will also outnumber reactive engagement by 2025, meaning companies must expect buyers' needs. Social media can also help counteract negative occurrences, such as product recalls.

Work on building brand awareness across all accounts

Brand awareness is crucial for your online presence.

According to Stackla, user-generated content has a significant impact on purchasing decisions, with 76% of people reporting that it influences their choices. This type of content is 9.8 times more effective than influencer content, as people tend to trust reviews, testimonials, and recommendations from other people.

Social media provides an opportunity for your brand to be showcased in an authentic way, with real people endorsing your product and sharing their positive experiences. This can help build trust and influence purchasing decisions.

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Social media can positively impact your website's search engine optimisation (SEO)

Social media is a powerful tool that can improve your SEO.

By incorporating your best content into your social media posts, you can get more value from your existing content. Social media can also influence bounce rates, increase inbound links and boost the time spent on pages, which search engines love.

Sharing your content on social media can help you gain brand authority and improve your reputation, which can convince search engines to rank your content higher.

Also to improve your SEO, social media can also contribute to link-building and attract influencers. Quality backlinks are important for SEO, and if a well-known content creator shares your content, it can boost your SEO value. Social media can also increase brand awareness, which can lead to more brand-based searches.

These types of searches rank higher than non-branded ones, so it's important to focus on building your brand through social media.

Social media helps you sell

Social media has become an integral part of our daily lives. From scrolling through feeds to sharing content, it's hard to imagine a world without it. But did you know that social media advertising is the second biggest market in digital advertising?

According to Statista, the worldwide revenue of £226 billion in 2022 is expected to grow to £385 billion in 2027. This fact alone should convince you of the effectiveness of social media advertising.

Companies wouldn't invest so much in an advertising method that wasn't providing them with results. Social media advertising not only boosts the bottom line by increasing sales and revenue, but it also boosts brand awareness, drives engagement, and provides customers with a channel to reach out and get feedback or solutions.

It's a win-win situation for both businesses and customers.

To see results from social media advertising, it's important to understand your audience, create content that resonates with them, and be present and active.

Whether you choose to use Facebook, Instagram, Twitter, or any other social media network, value social media and you are bound to see positive outcomes. So, if you haven't already, it's time to invest in social media advertising and reap the benefits it has to offer.

Become a social media maestro!

If you're looking to up your social media marketing game, knowing where to focus your efforts is crucial.

That's where North Wales Digital comes in. Our comprehensive social campaigns cover everything from social research to social commerce to social strategy.

Ready to start your social media journey? Contact North Wales Digital today and take your social media marketing to the next level.

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